Product
Management
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Product management course gathered deep theoretical knowledge and real practical cases of creation and management of products. This course is suitable for existing product managers, as well as for those who want to retrain as a product manager from any other specialization.
About Product Manager Course
What you will do when you become a product specialist
Come up with business ideas
Create products and test their viability
Market research
Study competitors
Calculate unit economics
Manage a team
Present a product or idea to an investor
Build a financial model
Your future career
Post-graduate position
Product Manager
The tools you will master
UX-исследования
Average pay
You can start in a junior position and only go further - you will move up the career ladder and earn more
From 250 000 KZT
Junior
From 550 000 KZT
Middle
From 800 000 KZT
Senior
По данным hh.kz
Product backlog
Стратегия продукта
Product growth
You will not study alone
Mentors
These are the people who will share with you their knowledge and hands-on experience that they use in their daily work.
Advisor
For all questions related to the organization of the educational process, interaction with mentors and other issues of interest, you can contact the Advisor and he will definitely help you.
Support
If you identify and have technical issues and problems with the educational platform, you need to contact support.
Mentor Practitioner
Ardak Berdibekov
Senior Product Manager
- 7 years of experience in product management
- More than 7 products created in education, HR and energy
- CEO and founder of Neupusti and Neupusti Jobs marketplace
- Author of Kazakhstan education market research 2019
- 8 years of experience in audit and finance
- University of Sterling 2019 award!
- UK Alumni Social Impact Award 2019
Course syllabus
The role of a product manager (PM) in a company
What is the difference between a product manager and a project manager?
What is the difference between a product manager and a project manager?
What skills does a product manager need?
What kind of experience is useful?
What tools does a product manager use?
What is the difference between a product manager and a project manager?
What is the difference between a product manager and a project manager?
What skills does a product manager need?
What kind of experience is useful?
What tools does a product manager use?
What is product value?
How to form a value proposition?
Finding an idea for implementing a product.
How to form a value proposition?
Finding an idea for implementing a product.
Jobs To Be Done (JTBD) method of product creation
User Story method of product creation
User Story method of product creation
Description of the Target Audience
Hypotheses about the problems
In-depth interviews
Identifying patterns
Hypotheses about the problems
In-depth interviews
Identifying patterns
What is a Minimum Viable Product (MVP)?
Types of MVP
MVP users/clients
Retrospective on MPV
Types of MVP
MVP users/clients
Retrospective on MPV
Types of business models
Business Canva
Components of a business model:
Business Canva
Components of a business model:
- Consumer segments
- Value proposition
- Channels of sales
- Relations with consumers
- Revenue streams
- Key resources
- Key activities
- Key partners
- Cost structure
Market analysis objectives
Assessment of market capacity (TAM, SAM SOM)
Assessment of market capacity (TAM, SAM SOM)
- Top-down method
- Bottom-up method
- Resources for finding information
Competitor search
Competitor analysis
Comparative analysis, competitive matrix
Analysis by technology characteristics, value proposition
Business to business analysis
Competitor analysis
Comparative analysis, competitive matrix
Analysis by technology characteristics, value proposition
Business to business analysis
Hypothesis Formation
Tactical hypotheses
Strategic hypotheses
Formulation by S.M.A.R.T.
Tactical hypotheses
Strategic hypotheses
Formulation by S.M.A.R.T.
Engagement metrics
Involvement metrics
Performance metrics
Metrics tracking tools
Involvement metrics
Performance metrics
Metrics tracking tools
What is a unit economics?
What can be a unit economics unit?
Fixed and variable costs
Unit economics calculations
Pricing
What can be a unit economics unit?
Fixed and variable costs
Unit economics calculations
Pricing
- Expenditure approach
- Market approach
- Income approach
- Optimal price search
What is cohort analysis?
Advantages of cohort analysis
Problem solving.
Tool for cohort analysis
Advantages of cohort analysis
Problem solving.
Tool for cohort analysis
Scrum/Agile
Standup
Sprint
Sprint evaluation
Retrospective
Rollout - dev, qa, prod
Dev&ops
Backlog
Tech Launch, Soft Launch, Har Launch
Standup
Sprint
Sprint evaluation
Retrospective
Rollout - dev, qa, prod
Dev&ops
Backlog
Tech Launch, Soft Launch, Har Launch
Determining the suitability of features
Prioritize tasks
Preparing Product Roadmap
Preparing Product Roadmap Strategy
Prioritize tasks
Preparing Product Roadmap
Preparing Product Roadmap Strategy
Types of reports
Financial modeling preparation Break-even point calculation
Income and expense budget
Cash flow budget
Financial modeling preparation Break-even point calculation
Income and expense budget
Cash flow budget
Structure of the Pitch Deck presentation
Presentation design
Presenting
Presentation design
Presenting
Frequently asked questions
Assessment of product skills
Assessment of analytical skills
Interview examples
Assessment of product skills
Assessment of analytical skills
Interview examples
What else is important?
Gap year
We are all human and in case of any force majeure circumstances, we are ready to "freeze" your studies, offering to continue them from the same moment with the next program stream without the risk of increasing the cost.
We will give your money back at any time
We are confident in the quality of our academic programs and we value our reputation as a company that has extensive experience not only in the IT-sphere, but also in the field of training specialists. Therefore, we are always ready to consider the issue and refund your money for training.
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Training on the 5qbe platform
Training on the platform
Questions and answers
Is this career for me?
If you have any questions about the theoretical or practical content of the program, or if you would like to learn more about the profession, please leave your contacts and our consultants will be happy to advise you on all questions related to the training so that all your questions can be answered.
Can I learn a profession in two months?
Yes, you can. Our mentors with extensive hands-on experience provide the opportunity to gain a basic understanding of the professional field necessary to develop a career in this field.
Who will teach me?
Our mentors are professionals working in real projects, who have extensive work experience and have proven themselves in the IT market. Each of them besides the big hands-on experience has a fundamental theoretical base, necessary for full-fledged training of new personnel.
How and when will I study?
The training includes both online and offline classes. Our consultants will be able to give you more information about the schedule and delivery mode.