Digital
Marketing
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A Digital Marketer is a business-customer interaction professional who promotes products, services, and brands using digital technology. To do this, he uses SEO promotion, contextual advertising, Email marketing, SMM, branding techniques, analytics and strategy. The Digital Marketer makes it possible to attract an audience from the digital space.
Who is a Digital Marketer?
What you will do when you become a digital professional
Develop a promotion strategy
Set up ads properly
Build a sales funnel
Collect/analyze data on advertising channels
Monitor the effectiveness of the chosen strategy
Your future career
Post-graduate position
Digital маркетолог
The tools you will master
Facebook Ads
Yandex Direct
Average pay
You can start in a junior position and only go further - you will move up the career ladder and earn more
From 150 000 KZT
Junior
From 300 000 KZT
Middle
From 700 000 KZT
Senior
По данным hh.kz
Google Ads
Google Analytics
SMM специалист
Yandex Метрика
You will not study alone
Mentors
These are the people who will share with you their knowledge and hands-on experience that they use in their daily work.
Advisor
For all questions related to the organization of the educational process, interaction with mentors and other issues of interest, you can contact the Advisor and he will definitely help you.
Support
If you identify and have technical issues and problems with the educational platform, you need to contact support.
Mentor Practitioner
Alan Sugurov
Digital marketer
BI Group
Karcher - Kazakhstan
Selena Group
Kreditomat
Ambrosan.
- Certified specialist in Google and Yandex
- 3 years of experience
- 4 successfully leading projects such as:
BI Group
Karcher - Kazakhstan
Selena Group
Kreditomat
Ambrosan.
Course syllabus
The methodology of shaping the customer's avatar. Practical application of formation. Target audience for business. Channels of promotion. Goals and objectives of digital marketing. The tools of digital marketing.
The basics of media planning. Key indicators of a media plan. Types of media plan. Objectives of the media plan
Practice: Basic calculations and formulas (topic: Kazakhstani real estate).
Practice: Basic calculations and formulas (topic: Kazakhstani real estate).
The structure and operation of the Cabinet. The main sections of the Cabinet. The structure and operation of the Cabinet. Billing. Targeting - the principles of targeting. Binding Facebook Pixel.
Practice: Setting up advertising campaigns.
Practice: Binding Facebook Pixel, setting up, collecting key indicators.
Practice: Setting up advertising campaigns.
Practice: Binding Facebook Pixel, setting up, collecting key indicators.
The structure and operation of the Cabinet. The main sections of the Cabinet. The structure and operation of the Cabinet.
Practice: Search advertising - the collection of keywords, the algorithm for promotion, text messages.
Practice: KMS - contextual media network settings, banners, texts.
Practice: Youtube - launching video advertising campaigns.
Billing.
Targeting - the principles of targeting.
Practice: Search advertising - the collection of keywords, the algorithm for promotion, text messages.
Practice: KMS - contextual media network settings, banners, texts.
Practice: Youtube - launching video advertising campaigns.
Billing.
Targeting - the principles of targeting.
The structure and operation of the Cabinet.
The main sections of the Cabinet.
The structure and principle of the Cabinet.
Practice: Search advertising - the collection of keywords, promotion algorithm, text messages.
Practice: ads settings in the Yandex advertising network, texts, the basics of promotion.
Billing.
Targeting - principles of targeting
The main sections of the Cabinet.
The structure and principle of the Cabinet.
Practice: Search advertising - the collection of keywords, promotion algorithm, text messages.
Practice: ads settings in the Yandex advertising network, texts, the basics of promotion.
Billing.
Targeting - principles of targeting
The principles and capabilities of Google Analytics and Yandex Metrics.
Targets and events in Google Analytics.
Why we need UTM tags and how to create them correctly.
Segments in Google Analytics.
Practice: Creating custom reports. Working with filters.
Practice: What is Google Tag Manager? How to use it.
Targets and events in Google Analytics.
Why we need UTM tags and how to create them correctly.
Segments in Google Analytics.
Practice: Creating custom reports. Working with filters.
Practice: What is Google Tag Manager? How to use it.
Conducting research and setting goals.
Mission, vision, values.
Data collection about TA.
Building a funnel.
Horizontal and vertical scaling of the marketing result. Automation of processes
Mission, vision, values.
Data collection about TA.
Building a funnel.
Horizontal and vertical scaling of the marketing result. Automation of processes
Basic concepts and key practices.
Customer entry points into the email-marketing base.
Creating an email strategy.
Gathering a base of customers.
Mailing topics.
Customer entry points into the email-marketing base.
Creating an email strategy.
Gathering a base of customers.
Mailing topics.
What else is important?
Gap year
We are all human and in case of any force majeure circumstances, we are ready to "freeze" your studies, offering to continue them from the same moment with the next program stream without the risk of increasing the cost.
We will give your money back at any time
We are confident in the quality of our academic programs and we value our reputation as a company that has extensive experience not only in the IT-sphere, but also in the field of training specialists. Therefore, we are always ready to consider the issue and refund your money for training.
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Training on the 5qbe platform
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Questions and answers
Is this career for me?
If you have any questions about the theoretical or practical content of the program, or if you would like to learn more about the profession, please leave your contacts and our consultants will be happy to advise you on all questions related to the training so that all your questions can be answered.
Can I learn a profession in two months?
Yes, you can. Our mentors with extensive hands-on experience provide the opportunity to gain a basic understanding of the professional field necessary to develop a career in this field.
Who will teach me?
Our mentors are professionals working in real projects, who have extensive work experience and have proven themselves in the IT market. Each of them besides the big hands-on experience has a fundamental theoretical base, necessary for full-fledged training of new personnel.
How and when will I study?
The training includes both online and offline classes. Our consultants will be able to give you more information about the schedule and delivery mode.